Starting July 18, the MLB Network will announce the Prime 9 subject for the week. Ideally, the identities of the subjects being chosen will be kept a secret until the announcement. The subject could be an active player, could be a legend, nobody knows for sure. But the key is that there will be one player per position!!!
Now collectors with these cards can bring the cards, after each announcement is made of course, to their nearby HTA store and the store, if participating properly, will reward him or her with a Prime 9 chrome refractor card. Each card that is submitted will enroll collectors in a sweepstakes. The grand prizes (2 of them) include either a trip to the World Series, or a trip to the MLB Network to meet and greet the talent. Other prizes will be announced later.
Emphasis on the words "if participating properly." Because the cards were shipped to the HTA stores this week. And guess what showed up on the 'Bay not soon afterwards:
No, not these...
There goes the surprise. (Picture from one of the handful of auctions found on the Bay).
I think it would have been a better idea to have these cards redeemed online (like the Red Hot Rookie promotion from the last three years) instead of having them redeemed at the local HTA store. Because if you're expecting people in the Hobby to keep things secret, that will never, ever happen. Not with the Internet anyway.
Now that the element of surprise is gone...at least the player selection is good. Can't go wrong with a 1-9 lineup like what you see above.